Slide 1
The Toyota Strategy
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Toyota is the largest motor company in Japan, and the third largest in
the world.
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They understand the desire for personal mobility, but also the impact on
finite resources.
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Toyota has established a lead in process - with lean manufacture and product
development.
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They have now gained a lead in product - with the Toyota Hybrid System.
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They have secured it with patents, and are exploiting it directly, and
through licensing and joint ventures.
As Shinichi Kato, head of Toyota's Technology R & D, said at the
Third Toyota Environmental Forum, in October 1999:
"These are not merely temporary solutions that Toyota has selected
for the Prius.
These technologies, and the command of them, will shape the future
of the automobile".
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